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Amazon's rules are always so unpredictable
Amazon's review rules have undergone significant changes, which will benefit new products and, to some extent, eliminate the existing advantages of older products. Currently, sellers can see that the review no longer shows the specific number, but only displays "star rating and review percentage" below the product listing title. The search page now displays "average star rating + 5-star review percentage".
In addition, the display effect of entering Amazon from different websites and different sites has also been adjusted. Some do not display star ratings, only displaying comment numbers; others display both comment and star ratings.
Currently, except for some products remaining unchanged, the main display methods for other product listings are as follows:
Only display one star, 4 stars + review ratio
Only display one star, 5 stars + review ratio
Only display one star, and do not display the number of comments (not including those with more than 1k comments)
Only display all stars and comment quantity
It is understood that this new change has begun to be displayed in some products on the US and Japanese stations, and there is currently no unified display format. Whether there will be a widespread display in the future is still unclear. However, not all sellers' product reviews have changed, and some sellers have feedback that the front page of their products has not changed.
This change is not good for old products with many reviews?
Although this change has certain benefits for new products, it may not necessarily be detrimental to old products. Some experienced sellers believe that although the number of reviews is not displayed, this change in the review policy does not mean that the weight of reviews has disappeared or been reduced. On the one hand, it saves users time to browse reviews and speeds up their purchase decisions; on the other hand, it benefits product-based sellers, increasing their sales display and allowing high-quality new products to have more possibilities for display under the condition that product quality is guaranteed.
Amazon's change is also aimed at preventing some irregularities, giving new merchants more opportunities to showcase high-quality products, and allowing existing products to improve their quality, thereby bringing better consumer experience to customers.
